Month

October 2008

Let’s Get Personal

Between Twitter, blogging, Facebook, this newsletter and even my own Web site, it seems I’m being forced to write about myself.

I’ve always been comfortable working as a reporter – and reporting news. I enjoy writing what other people said and did. That is comfortable.

This new world of writing my every thought and action is so awkward and narcissistic. I feel like I’m on an online reality TV show . . . without the TV. Even my Twitter “tweets” give me anxiety as I wonder what my “followers” will think as they read my incredibly un-profound, 140-character-limited copy.

As a news reporter, I was asked to write a first-person commentary on the anniversary of the bikini. I agonized over that column for days and, after 15 years, can still recall from memory full paragraphs of the carefully worded tribute to the famous two-piece swimwear.

So I applaud those of you who update your blogs, Facebooks, Twitters, etc., writing charming and revealing personal information. I encourage you to embrace technology and force the flow of this new communication. And don’t forget to use IABC to its fullest. You will be surprised to find fellow members in every corner of today’s technology communicating about everything from “how to write the best marketing communications plan” to “how to potty train a two-year-old.” It is your IABC membership that will help propel your communication to the next level . . . no matter what level from which you begin.