It has always been a dream of mine to write a fiction novel. And maybe I really will someday. In the meantime, instead of fiction, I’ve focused on writing a useful tool for businesses. I’m calling it a Media Training Booklet, and it was a labor of love! It’s full of best practices, tips for interviews, how tos, crisis management tools and even some key message pointers.

I was excited to work with a local client to develop a half-day media training workshop for their small marketing department. I decided to put together a booklet to accompany the workshop and that could serve as a leave behind that could be referenced for months and years to come.

This workshop and booklet may be useful for other businesses. After helping companies for the past 25 years develop talking points, key messages, interview strategies and often providing impromptu media training, this program is a more comprehensive, proactive strategy for preparedness and goes beyond just speaking to journalists.